What is distribution.wtf?+
Distribution infrastructure for technology companies. You tell us what you are shipping, who needs to care and your budget. Our AI builds an organic plan across a curated network of creators, UGC creators, clipping, podcasts, newsletters, Reddit communities and events, and our team runs it and returns proof of every placement. No paid ads, no PR.
What problem do you solve, in one sentence?+
Technology companies piece distribution together from disconnected creators, communities and media with no clear view of where their audience is, what to buy, what it should cost or what worked; distribution.wtf turns that into one brief, one budget and one plan that is run, proven and improved with every campaign.
Is this an influencer marketplace?+
No. You do not browse and hire creators one by one. You give one brief and one budget, and the plan, contracts, execution and reporting come back as one relationship. Creators are part of the network, not the product you shop.
Which companies is it for?+
Technology companies: SaaS, AI, consumer tech, infrastructure, cybersecurity, fintech, hardware and deep tech. Your own customers can be anyone, from developers and enterprise buyers to consumers, SMBs or researchers.
Where does the AI come in?+
The AI does the reasoning: it turns your brief into a structured intent, resolves the audience, ranks every creator, channel and community against your objective and drafts a budgeted plan. Our team then runs it, from creator relationships to one-to-one payouts, and returns evidence for every placement. More of the run is moving into software: API and MCP access for your own agents, and a brand workspace, are being built and are not live yet.
How is it outcome-based?+
Your brief names the outcome you want, such as signups, activations, qualified leads or attendance, and the plan ranks every node against that outcome, not against reach. Each placement comes back with its tracked link and proof of delivery, and the report reads against your objective. Outcomes are measured and reported, not guaranteed. A brand workspace where it all lands as it happens is not live yet.
What data points does the engine use?+
For each node: audience, geography, format, availability, price and terms, and verification. For each placement: its tracked link and proof of delivery, plus the clicks, visits, signups or qualified leads the campaign can measure. Across campaigns, our team carries what worked into the next plan, at the pattern level.
How do you charge?+
Pricing depends on the campaign. Tell us your goal and budget, and the plan comes back with its cost before anything is booked.
What is live today?+
Briefs, AI-built plans and campaigns our team runs end to end, creator relationships and payouts included, are live. API and MCP access, the brand workspace and creator business tools are being built and are not live yet.
Longer answers, with their sources, are on the blog.
