We partner with rising creators and help turn audience and expertise into media properties you own. They earn on their own, and they carry campaigns from technology companies through the network.
In one paragraph
distribution.wtf is a partner for rising creators that helps turn audience and expertise into businesses they own: podcasts, newsletters, events, communities and media series. We help shape the format, package and price the sponsorship inventory, and bring demand from technology companies briefing the network. You keep the property and the audience.
We help a creator business climb 7 rungs (per the ladder below), from audience to sponsorship revenue.
The creator business layer
We build the businesses behind the network.
We partner with rising creators to turn audience and expertise into durable businesses: shows, lists, events, communities and media IP that the creator owns. Those properties earn on their own and carry brand campaigns through the network.
- 01
AudienceExpertise and people who trust you
- 02
PodcastA show with a sponsor slot
- 03
NewsletterAn owned list, weekly inventory
- 04
EventA room your audience pays to be in
- 05
CommunityMembers who stay between drops
- 06
Media IPA series or property that outlives a post
- 07
Sponsorship revenueRecurring, packaged, priced, paid
- You own it
- The property and the audience stay yours.
- We build and sell it
- Formats, packaging, pricing and sponsor demand.
- We grow it with you
- Demand from technology companies briefing the network.
The partnership
What we do together.
You keep the property and the audience. We help you build it, run it and turn it into income.
- 01
Create
We shape the format with you: a show, a list, a recurring event, a community or a series with a clear audience and a sponsor slot.
- 02
Operate
Production support, packaging, calendars and delivery standards, so the property runs like a business, not a side project.
- 03
Commercialise
Sponsorship packages, rate cards and contracts, and demand from technology companies already briefing the network.
- 04
Amplify
Other properties in the network help grow yours. A stronger property becomes a more valuable node.
Why not just sell sponsorships
A following is not a business. A property is.
Sponsorship marketplaces sell your next slot. We help you build the thing that keeps earning: a show, a list, an event or a community you own, with demand from technology companies already briefing the network.
Three kinds of creator
Different work, different pay.
The network needs all three, and plans them together for each brand.
UGC creators
You make native content that a brand runs as its own: demos, reactions, how-tos. You are paid for the content and its usage, and repeat work comes from brands whose audience fits yours.
Clippers
You turn one appearance into dozens of short cuts across platforms. You are distribution, not a content vendor: paid on what lands, with recurring work across many launches.
Shows, newsletters, events and communities
You run a recurring property with an audience that returns. That property is the asset: it earns from sponsorship on its own and carries brand campaigns through the network.
Who it is for
Rising, specific, trusted.
Creators with a real audience in a technology-adjacent niche and the ambition to own a property: engineers who teach, operators who write, researchers who explain, hosts who convene. Audience quality matters more than audience size.
We want every brief you receive to name the audience, the date, the format and the proof before you are asked to say yes. Read how we think a SaaS launch brief should work, from the creator's side as well as the brand's.
Apply
Join the creator network.
Tell us about your audience and what you want to build. A person on the team reads every application.