Blog
Notes on distribution through creators.
Our blog is working notes for AI and SaaS teams that buy distribution through creators on X: what to brief, how to buy, how to time a launch and what proof to ask for. Every figure in a post links to the source it came from.
How we source a number.
Every figure in a post links to the public report, study or company page it came from, and says what kind of evidence it is: a survey, a company's own reported result, or a practitioner's guidance.
Where a post walks through a plan, it uses a launch we describe in the post, with no customer name attached.
We write for the people who buy distribution at technology companies: founders, marketing leads and growth teams deciding where a budget should go and how to tell afterwards whether it worked.
Each post answers one question a team asks before it buys distribution, and opens with a short answer you can read in under a minute. The archive holds 2 posts so far (per our archive below), newest first, and every one links to the pages that put its method to work: the launch playbook and X creator rates.
Planning distribution?
Send the brief. The plan comes back with every post, date and price before anything is booked.