The network
Distribution is a graph, not a directory.
A curated network of verified, available and purchasable distribution properties, connected by the audiences they share. Every brief is matched to the part of the graph that reaches the people you need, and every campaign teaches the next plan.
In one paragraph
The distribution.wtf network is a curated graph of verified, available and purchasable organic distribution properties: creators, UGC creators, clipping, podcasts, newsletters, Reddit communities and events. Every property is reviewed before it joins and is described by its audience, geography, format, availability and price, so a brief is matched to the part of the graph that actually reaches the people a company needs, and each campaign improves the next plan.
Our network spans 7 kinds of property (per the table below), and every property is reviewed before it joins. Which properties a campaign uses starts from the brief; see what a creator brief should specify.
Newsletter
AI engineering digest
- Audience
- AI engineers, 64K subs
- Geography
- Global
- Format
- Primary slot
- Availability
- Oct 12
- Price band
- $$
Creators, Podcasts, Newsletters, Events, Reddit communities, Media, Partners.
Example nodes, for illustration. The live network is curated and grows deliberately.
Node types
Seven kinds of property. One way to plan across them.
| Type | Inventory | Network value |
|---|---|---|
| Creators | Integrations, dedicated posts, series | Trusted voice to a specific audience |
| Podcasts | Host reads, branded series, cross-promotion | Recurring audience touchpoint |
| Newsletters | Primary slots, launch placements | Repeatable reach |
| Events | Sponsor packages, demo slots, activations | High-intent distribution |
| Reddit communities | Sponsored activations, partner programs | Audience access |
| Media | Editorial or commercial series | Longer-lived authority |
| Partners | Co-launches, bundles, marketplace placements | Reach through a trusted adjacent product |
Usable supply
Verified, available and purchasable.
Our team reviews each property before a brand's plan can use it, and a property goes into a plan with its availability and its price. Every placement comes back with proof. The network grows deliberately, not by open listing.