You ship the product. Tell us who needs to care and what outcome you want, and one relationship replaces a dozen creator, podcast, newsletter, community and event deals.
In one paragraph
For a technology company, distribution.wtf is a way to turn one brief and one budget into an audience-aware plan. You set the product, audience, objective and constraints. We decide where the budget should go across verified, available and purchasable supply, coordinate the execution after your approval, prove what happened at every placement, and learn from the result for the next plan. One relationship replaces a dozen separate creator, podcast, newsletter, community and event deals.
We plan one brief across 7 named channel types (per the network page) plus other approved channels, and you approve the plan before anything runs.
What you get
A campaign console, not a marketplace.
You specify the outcome and the constraints. The network complexity stays on our side.
- 01you
Brief
Product, objective, geography, timeline, budget and constraints.
- 02
Audience
Your ICP becomes a target audience and the distribution categories that reach it.
- 03
Plan
A mix of network nodes with cost, timing, deliverables and the assumptions behind it.
- 04you
Approve
Approve, edit or reject. Nothing is booked or spent before you sign off.
- 05
Execute
Outreach, booking, asset routing and publishing coordination across every node.
- 06
Evidence
Each placement returns commitment, asset, timestamp, live URL and spend.
- 07
Results
Delivery and the outcome signals the campaign can capture, in one report.
Best with a moment
- Funding announcement
- Product launch
- Major release
- Category entry
- Market expansion
Example
A brief, and the plan it becomes.
Recommended distribution
Example plan12
creators
4
podcasts
7
newsletters
2
reddit communities
1
event
- Newsletters
- Creators
- Podcasts
- Reddit communities
- Events
- Timeline
- Oct 14 to Nov 8, four weeks
- Deliverables
- 26 placements, each with proof of delivery
- Approval
- Waiting for your sign-off
Launching through creators? Read what a SaaS launch brief should specify before any creator is booked, and why B2B creator campaigns underdeliver without one. Once the brief is set, compare the three ways SaaS teams buy it: hiring creators directly, a platform, or a managed campaign.
The problem is coordination
Channels are everywhere.
Coordinating them across channels is the hard part.
Every creator, clipper, show, newsletter, subreddit and event runs its own contract, price, timeline and report. A launch across ten of them is ten relationships, and none of the numbers line up.
| Counterparty | Contract | Pricing | Timeline | Reporting |
|---|---|---|---|---|
| Creator one | DM + PDF | Flat fee | 2 weeks | Screenshots |
| Creator two | Talent manager | CPM + usage | 5 weeks | Native stats |
| Podcast | Network IO | CPM, 3-ep min | 6 weeks | Download est. |
| Newsletter | Self-serve form | Per send | Next slot | Open rate |
| Community | Admin intro | Negotiated | Unclear | None |
| Event | Sponsor deck | Tiered package | Event date | Badge scans |
| Agency | Retainer SOW | Monthly + markup | Kickoff first | Monthly deck |
With distribution.wtf
One relationship. One contract. One budget. One report.
The network still has many channels. You just stop coordinating them yourself.
Start
Send your brief.
A person on the team reads it and comes back with a real distribution plan. You approve before anything is booked.